What is Eye Tracking?

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions, eye movements and pupil dilation. Eye tracking is used in many fields such as Psychology, Gaming, Cognitive Psychology, Human Factors, Neuropsychology, Psychiatry, Sport Sciences, Clinical Psychology, Usability, Ergonomics, Human Computer Interactions, Autism, Neurological Disorders, Neurosciences, Vision Research, Driving Behaviour, Economics, and Neuromarketing to study behaviour. 

Analysis : Attention/heat map

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Eye tracker for Monitors/Screens

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Yarbus eye tracking study

In the 1950s Alfred L. Yarbus published important eye tracking research and his 1967 book is often quoted in the field. He showed the task given to a subject has a very large influence on their eye movements, meaning that the behaviour of an observer can be predicted through their eye movements. He also wrote about the relation between fixations and attention. During fixations, the brain is processing and taking information unless saccades event which are mainly used to search information.

Case studies & Applications

Marketing Research (Packaging, decision making process, merchandising)

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What is the eyecatch? How to improve packaging? Better understand consumer behaviour and decision making process

Marketing (Advertising, website)

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Evaluate advertising and observe what consumers are exploring and taking in consideration. Improve the design and performance of websites and marketing materials

Virtual Reality Behaviour

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Create VR models and analyze behaviour in full Immersion. Reconfigure VR models as much as you want and make experiments easier and more productive

Driving Behaviour Analysis & Driving Assistance

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Measure distraction and inattention time,  develop behaviour models, improve design and ergonomy of Human Machine Interfaces

Education sciences

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Better understand learning process, improve trainings, educational contents and educational materials

Clinical research

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Discover correlations between and eye movements and pathologies such as Alzheimer, Parkinson, Schyzophrenia, ADHD etc... and develop new clinical protocol

User eXperience/UX

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Evaluate and improve user interface and design

Linguistics/Language Research

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Better understand reading and langage troubles

Autism study

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Research, Rehabilitation,

Evaluate TSA level, rehabilitate Autism kids

Neurosciences

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Better understand Brain activities and process. Combine Eye tracking solutions and EEG (EFRP) and explore new research fields

Sport Psychology

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Evaluate performances, Create visual expert models and apply for Novices. Improve learning & training process, performances

Cognitive Psychology

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Measure cognitive load, Stress, Excitement, Customer engagement & emotions through Pupil dilation

Gaming

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Adapt the game to the player's behaviour, create natural eye & Gaze interaction and make the game much more exciting

Assistive & Communication

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Create new innovative applications for disable people. Develop communication interface Eye&Gaze based. Fully control computer through Eye&Gaze